Business Plans

Nigeria’s Most Authoritative Newspaper The Guardian Launches Its Online Guardian TV

Wednesday, April 27, The Guardian newspaper, one of Nigeria’s most authoritative and trusted newspapers, has launched an online platform for its TV, the Guardian TV.

The Guardian TV will air exclusive video interviews from across the globe and viewers can access the content from virtually any device that can connect to the internet; PCs, laptops, tablets, smartphones and Smart TVs.

To enrich viewers’ experience, Guardian TV has partnered with some of the big names in video content production in the industry including Al Jazeera, AFP, Reuters, CNBC Africa, Bloomberg, Forbes Africa TV and France 24. All these being news and entertainment outlets.

Sports lovers too will be treated by videos from Blustar Entertainment, Ebony Life TV, Ovation TV, Frontera Channels TV and Omnisport, the leading sports content provider in the world.

The site www.TV.Guardian.ng goes live today (April 27). The Executive Director of The Guardian, Toke Alex Ibru expresses his confidence in Guardian TV’s will take short video content market to the next level in this world region.

In a press statement sent to newsrooms, Ibru said, “Guardian TV will offer content providers a platform to reach out to larger audiences and demographics both locally and internationally. I expect Guardian TV to in the not-too-distant-future become the number one source in Nigeria for quality short videos on news, entertainment and sports.”

The Guardian newspaper is launching Guardian TV in partnership with the Ventra Media Group, a full-fledged digital marketing and rights agency. The Ventra Media Group offers services that includes digital strategy, growing social media audiences and planning, buying digital media for brands and content owners. The agency also specializes in platform development and monetization for content owners; such is the case for The Guardian newspaper.

We believe that Guardian TV represents the first of its kind in the market where a traditional newspaper business has stepped forward to provide a dedicated online video platform,” said Daryn Wober, the CEO of Ventra Media Group.

The combination of Ventra’s product and technical expertise combined with the online reach of The Guardian will provide audiences with an unparalleled service.”

The launch of Guardian TV comes after the complete re-launch of The Guardian’s digital platform. The new service is part of a continued investment by the group into its digital operations and products. The organization has signaled its intent to launch products and services that can compete on an international basis.

Innov8tiv.com

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to info@innov8tiv.com

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