Business Plans

Paystack opens an integrated Online Payment Solutions for Shopify Merchants in Nigeria

Online retailers in Nigeria, who are estimated to be in their tens of thousands, should be a happy lot after Paystack launched a new online payment solutions for Shopify merchants. Paystack, based in both Lagos and San Francisco, is an African techstartup and an alumnus of the Y-Combinator. This development is important to Shopify, as it seeks to extend its market base across more African countries, and Nigeria in particular present a fast growing big economy.

Shopify is a global leader in commerce and provides software tools for online retailers including storefronts, payment processing, and checkout apps. Moving into the Nigerian market, Africa’s most populous country and biggest economy, the ecommerce giant required a payment gateway capable of onboarding Nigerian merchants instantly, allowing merchants to receive payments from customers using local and international payment methods.

Nigeria’s online payments world is notoriously fragmented. Paystack is the go-to, indispensable layer connecting merchants to payment options, and is completely platform agnostic; shoppers can use virtually any payment method, including Mastercard, Visa, Verve or direct pay  from their bank accounts. The Paystack engineering team built an integration for Shopify merchants tailored for Nigeria’s mobile-first economy. Nigerian merchants will now be able to accept all payment methods from anyone, anywhere in the world.

Ezra Olubi, Paystack Co-founder and CTO says: “Working with Shopify to enable them to navigate the splintered world that is Nigerian fintech and online payments has been a brilliant experience for the Paystack team. We’ve long admired Shopify as an online merchant giant – their unique offering, global reach, product range and their ability to power a whole generation of online sellers is remarkable.

“Paystack’s mission is to transform and overhaul the interaction between business and consumers, and to build a payments product for Africa to act as a catalyst for the continent’s online economy. Like us, Shopify sees massive growth opportunities in Nigeria and the rest of Africa when it comes to online commerce, and the first step for unlocking the continent’s potential is to develop a safe, reliable payments infrastructure that is trusted by both merchants and customers. This launch is an exciting first step for the market”.

We’re thrilled with the opportunity in Nigeria and Paystack’s launch will further allow merchants in the area to benefit from Shopify,” said Joel Bronkowski, Strategic Partnerships, EMEA at Shopify.

“Shopify’s partner program aims to create opportunities for developers, designers and consultants looking to help local businesses sell online. Along with recently signing our first experts in Nigeria, Ringier and CK Digital, we’re excited to partner with the next wave of African businesses to grow the ecommerce landscape in this region.”

Nigerian businesses collected over USD$150B last year, most of which was done offline. However the digital economy on the continent is growing fast and Nigeria alone currently sees 6 million new Internet users annually. As mobile adoption continues at a torrid pace, with 400 million more smartphone connections by 2020 expected, the continent will need a reliable payments platform to support growth in online transactions.

www.paystack.com

Innov8tiv.com

Innov8tiv is a dynamic Web source for technology news, resources and innovation, with a special focus on the entrepreneurial advances of Africans on the continent as well as in the Diaspora. This site seeks to not only inform consumers and companies about the latest in tech trends and ideologies, but to shed light on a phenomenon often ignored: the inventive, life-changing and creative engine that exists in Africa and among leaders of color around the world, including the UK, the Caribbean, Australia, and Asia. Send story ideas to info@innov8tiv.com

Recent Posts

What is the Future of Education?

Image: Pexels Source CCO License Education is changing and arguably for the better. This is…

23 hours ago

Why Is Intelligent Search So Valuable?

Introduction How much time do you spend (or waste) searching for the appropriate and relevant…

23 hours ago

6 Tips to Improve SaaS Customer Acquisition and Retention

Image by StartupStockPhotos from Pixabay No one can say for sure if customer acquisition is…

2 days ago

Top 6 Marketing Campaign Metrics for Any Business

Marketing campaign metrics, also known as KPIs, play an important role in the monitoring and…

2 days ago

5 Easy Ways to Uninstall Programs in Windows 10

The journey of a PC user includes a lot of times when we download and…

2 days ago

Where to Find Your New Favourite Online Hobbies

Image Credit: Unsplash.com In today’s busy modern world, it can often feel like there just…

3 days ago