You create an amazing piece of content, you perfect your social media copy, and you hit the publish button. You come back the next day to find that absolutely nobody has engaged with your post on social media.
This is something that all marketers and business owners alike experience at one point or another during their journey into the world of digital marketing.
The good news? There’s always a reason why.
In this article we’re going to look at the best times to advertise on social media. Does it make all that much of a difference? Read on and let’s find out…
Why is timing so important on social media? Does it make a big difference?
Timing is everything on social media. Again, you could have the most intriguing piece of content and some awesome sales copy with powerful imagery to boot, but if you are publishing when your ideal audience is asleep, you’re going to be missing out on a lot of opportunity for engagement (e.g., advertising on social media in Singapore at midday and targeting clients in New York – which would be midnight).
It really does make a huge difference. In fact, posting even 4-hours too early – or indeed too late – can be the difference between a post going viral and falling flat on its face.
You have to get your timing right. Not only that, but you must remain consistent with your timing as well. For example, if you post 5 times a week at set times of the day, it won’t be long before your followers take notice of it – and indeed come to expect it.
On the other hand, if you are publishing once or twice a week on random days and at completely sporadic times, not only will you not reach your true potential, but your audience will take less interest in you as well.
What are the best times to publish on social media
According to Sprout Social, the best times to post on social media are as follows:
Monday: 10:00 am – noon.
Tuesday: 9:00 am – 2:00 pm.
Wednesday: 9:00 am – 1:00 pm.
Thursday: 9:00 am – noon – 2:00 pm.
Friday: 9:00 am – 11:00 am.
Tuesdays and Wednesdays are widely considered as being the best days to post, with Sunday being the worst.
Bear in mind that these numbers were drawn from all of Sprout Socials data covering multiple platforms. These are averages. The best times vary slightly depending on which social platform you are using – including weekends.
In conclusion, the time (and day) at which you publish your content requires careful consideration. Don’t just rush in, create a piece of content without a second thought, and then push it out into the world. It doesn’t matter how proud or impatient you are to get a piece out there; if you don’t time it right you aren’t going to get optimal engagement, it really is as simple as that.
If you struggle to keep up with consistent timings, there are plenty of social media content calendar tools for you to utilise.
Or alternatively, outsource your needs to a social media marketing agency and let them take care of all the hard work for you.