Facebook has unveiled new monetization options for content creators in Kenya, allowing them to earn money from short-form videos through advertisements. Meta introduced two primary monetization methods:
- In-Stream Ads: These ads can appear before, during, or after videos on Facebook.
- Ads on Reels: These ads are integrated into short videos posted on the platform.
Additional countries now included in Facebook’s revenue-sharing program are Kenya, Nigeria, Rwanda, Ghana, Egypt, and Seychelles.
Top 7 Ways to Monetize Facebook Content in 2024
1. In-Stream Ads
One effective way to monetize video content is through in-stream ads. To qualify, your page must have at least 10,000 followers, and your videos need to accumulate 600,000 minutes of viewing time in the last 60 days. These ads can be placed before, during, or after your videos, and revenue is earned based on the views and ad impressions your videos generate. Ensuring your content adheres to Facebook’s monetization policies and is advertiser-friendly is essential for eligibility.
2. Affiliate Marketing
Affiliate marketing involves earning commissions by promoting products or services from other companies. You can include affiliate links in your posts, videos, or live streams. For effectiveness, select products that resonate with your audience and clearly disclose any affiliate relationships to maintain transparency and trust.
3. Sponsored Content
Creating sponsored content in collaboration with brands is another lucrative option. Utilize Facebook’s Branded Content tool to tag sponsors and disclose paid partnerships. This not only ensures compliance with Facebook’s policies but also builds credibility with your audience. Aligning with brands that match your page’s niche and audience is crucial for successful sponsorships.
4. Facebook Shop
For those selling physical products, setting up a Facebook Shop can streamline the purchasing process for your followers. This allows you to list your products directly on your Facebook page, making it convenient for your audience to buy without leaving the platform. This feature is particularly beneficial for e-commerce businesses aiming to leverage Facebook’s large user base.
5. Online Courses and Subscriptions
The expanding e-learning market offers content creators the opportunity to provide online courses or subscription-based content. Platforms like Disciple Media allow you to build a private community where members pay for exclusive content, generating a consistent revenue stream. This is especially effective for creators with specialized knowledge or skills to share.
6. Selling Digital Content
If you possess expertise in a particular field, consider creating and selling digital products like eBooks, audio files, or video content. This method has a low entry barrier and can be highly profitable if marketed effectively. Providing valuable content that addresses specific problems for your audience can lead to steady sales.
7. Facebook Ads
Using Facebook Ads to drive traffic to your monetized content is an efficient strategy. With precise targeting options, you can reach your ideal audience and increase the visibility of your products, affiliate links, or sponsored content. Regular monitoring and optimization of your ad campaigns can significantly enhance your monetization efforts.
Countries Eligible for Monetization
Meta has made monetization features available in several countries, including the United States, United Kingdom, Canada, Ireland, Australia, New Zealand, and many others where in-stream ads and other monetization tools are supported. It’s important to stay updated on Facebook’s eligibility criteria as this list may expand over time.
By implementing diverse monetization strategies and adhering to Facebook’s guidelines, you can effectively generate revenue from your content. Whether through ads, affiliate marketing, sponsored posts, or selling products and services, there are numerous opportunities to turn your Facebook presence into a profitable venture.
