Businesses that use newsletters with their customers is certainly a great way to build a brand and a connection with the customer. I have highlighted the biggest reasons why a newsletter makes sense and how it could be used to maximize your sales.
Newsletters are not that popular, but a lot of businesses could certainly improve their business if they put out a great newsletter every now and then. It is a type of marketing that is often overlooked.
Branding
A newsletter can be a major tool to use for branding. If you have an email list of people that have used your products or services, then it just makes sense to use a newsletter to build up your brand.
By keeping your customers in the know of what is going on with your company, they are going to view your brand much more highly than they would have before. Improving your branding is an intangible goal, but it is something that could be tangible in the future when you are selling products in much greater quantities.
Keeping Customers Informed
The next reason on the list for using a newsletter is that you can keep customers informed about what is going on in the company. For instance, you could alert customers of a new product, service, or charitable donation that the company is doing.
Being transparent is really valued in the business world right now, and that is likely not going to go out of style anytime soon. By informing your customers of what is going on, it could also relate to the first tip and improve your branding. If you have a loyal following, then they are going to love the updates that you are giving them about the company and where it is going in the future.
Free Marketing
Usually to reach customers you have to spend money. With a newsletter, it is no cost besides the email service provider fees that you might have from a company like MailChimp. This is especially true if you have a good-sized email list of hundreds or thousands of customers.
If you compare the cost of a newsletter to thousands to a paid advertising campaign, then you can easily see that a newsletter is practically free compared to a paid advertising campaign. The only catch is that you already need to have an email list of people that are familiar with your company. Once that is done, then a newsletter is some of the most cost-effective marketing that you can do.
Hopefully, just those three tips are enough to show you the value of using a newsletter. There are certainly other points that could be added like building trust, loyalty, and relationships with your customers through a weekly or monthly newsletter. If you do not know where to start with your newsletter, there are excellent email newsletter templates out there.
If you found this post interesting, then please share it with someone that does not know the benefits of a newsletter. Thanks for reading!
Photo by Hello Lightbulb on Unsplash
