Kasha is not your typical e-commerce platform. This online marketplace is dedicated to meeting the needs of women. It stocks health and personal care products for women and delivers to them in a confidential, convenient, and affordable manner. First launched in Rwanda, Kasha has now announced it is expanding into the Kenyan market.
“E-commerce is thriving in East Africa, with over 21 million people accessing mobile financial services hence making it easier for consumers to shop online,” said Joanna Bichsei, the co-founder and CEO of Kasha.
“However, women, who directly make or influence 80% of consumer purchases remain highly underserved in their access to high quality and genuine products.”
According to focus by McKinsey, the pharmaceutical market in Africa is poised to reach $65 billion by the year 2020. In the lead will be the beauty and personal care market, which are growing at a compounded rate of 8.24% from the year 2014 to 2019. This growth is mainly driven by the growing middle class across Africa.
Kasha is positioning itself to tap from this growing market by providing women with a wide basket of choice ranging from menstrual care products, beauty products, baby products, sexual health contraceptives, and HIV self-tests kits among others.
Kasha says it will endeavor to deliver the products purchased on its online platform to the customers within one hour.
“Women are driving the world’s economy. Kasha is a technological solution by women that prides itself in providing the products and resources that women need throughout the phases of their lives,” added BischeI.
Kasha has already inked partnership deals with some local (Kenyan) and international beauty and health products brands such as Unilever, Johnson & Johnson, Kim-Fay, Marini Naturals, Mosara, and Zerufi Organics among others.
Payment on Kasha e-commerce sites in Kenya will be made in the form of mobile money, debit/credit cards, and cash payments. The deliveries will be done by riders on motorbikes to ensure customers get their products in good time.