Sheila Marmon Uses Technology to help connect Fortune 500 Brands with the U.S. Multicultural Market
Born in Los Angeles, CA, Sheila Marmon has always been interested in entrepreneurship and media. She feels media is a critical vehicle for shaping popular culture and being an entrepreneur in the field allows for independent voices to be supported and heard. Her desire to be an entrepreneur began early on.
“Starting in high school, the thought of me owning a company was of interest,” Marmon said. “But I wasn’t really sure what type of company it would be.” She explained how she made a decision to work in corporate America over several years to build a tool kit that would provide the knowledge she needed to start a company. Those jobs included being a strategy consultant, an investment banker and a business manager at Time Warner.
In college, she worked on building a strong foundation in math and writing, taking advances classes like calculus. She has also remained an avid writer in both creative writing and constructive/critical writing. These courses would help her gain the knowledge to start her own firm later on.
Marmon decided to take the leap to start her own company in 2008. She had been working in the magazine industry, and was seeing the migration of the media business from print to online platforms first hand but there wasn’t much activity focused on multicultural markets.
“I felt I had the opportunity to launch a firm to help serve multicultural consumers online,” Marmon said.
In 2011, Marmon founded Mirror Digital, a digital media and advertising company connects brands to African American, Asian American and Hispanic American consumers. Marmon described her company as “the cultural expert who brings the product message to the right consumer audience.”
Mirror Digital has executed over 150 digital campaigns for 25 clients. By utilizing the latest data and technology they identify the right audience to target, efficiently deliver their campaign messages and assess the campaigns efficacy.
Marmon is passionate about the importance for women of all races to be encouraged to consider technology driven industries. And as far as her plans for Mirror Digital, the sky is the limit. Marmon hopes to have true impact for her clients which in turn will move her business forward as well.
She believes that it is important for women of all races to consider being a part of technology driven industries. With the industry rapidly growing, it opens many opportunities for one’s career. Marmon hopes to grow the relationships and businesses with all of the clients of Mirror Digital.