Instagram is one of the most popular social media marketing tools with a high engagement rate. From a well-established company to a start-up, everyone is competing on this platform to gain a loyal customer base.
However, in this highly competitive world, it becomes difficult for your brand to stay unique and build a strong online presence. So, what is it you need to do to make your brand different from your competitors?
The first and foremost activity you should do is planning and developing a content strategy. As they say, a goal without a plan is just a wish, so plan everything to attract the target audience and outpace your competitors.
Now the best way to formulate your content strategy is to use an Instagram content calendar. It is one of the best techniques to create fascinating content with consistency. These planners help you to stay ahead of time and grasp every opportunity that comes your way.
In this article, we have compiled a list of the best tools for an Instagram content calendar. But first, let’s have a look at the benefits of using an Instagram content calendar.
Key Benefits of Using Instagram Content Calendar
Creating an Instagram content calendar will enhance your workflow efficiency and increase Instagram followers. It allows you to organize your content and build a consistent presence on the platform.
By scheduling your content in advance, you can save a lot of time and invest it in other marketing activities. It will also help you to spread your content throughout the day and allows you to post at peak hours, this will result in increased Instagram engagement.
Now let’s dive in and learn about the 5 best tools for an Instagram content calendar.
- Sendible
Sendible is one of the best tools to create an Instagram content calendar as it has some strong scheduling features. With this tool, you can schedule your posts in two different ways. If you are posting stories or creating a carousel post then you can use notification-based scheduling or if you want to post single photos or videos then you can schedule directly on your Instagram business account.
For both types of scheduling, this tool offers a variety of features like adding location, quick reports, shared content calendar, hashtag selector, and many more. They also provide the option to preview your Instagram posts before scheduling. And with their content library, you can store important hashtags and predetermined responses in one location.
Sendible provides a variety of subscription plans with a 14 days free trial. The plans start from $29 and range up to $399 for a one-month subscription.
- Later
Later is yet another prominent Instagram management platform that lets you schedule your Instagram posts and stay organized. Launched in 2014 as an Instagram scheduling app, the platform has now grown into a marketing tool with 4 million users from all around the world.
The platform provides various scheduling features to create an amazing Instagram content calendar. It offers a simple visual planner where you just have to drag and drop your photos and videos with the posting time and they are ready to go live. It also allows you to preview your grid and helps you rearrange posts to get a perfect look for your feed.
Apart from scheduling it also helps you to analyze your growth providing an access to in-depth analytic and personalized insights.
- Agorapulse
Agorapulse is a leading social media management software that helps you to stay organized by allowing you to easily schedule your Instagram posts. It allows you to buy real Instagram followers by providing various features you can add to your scheduled single image and video posts like locations and hashtags.
Creating an Instagram content calendar with Agorapulse will also allow you to select the person who receives the reminder for the scheduled posts. The built-in content calendar of the software provides a clear view of scheduled and queued posts to all its users.
It offers a wide range of subscription plans starting from $79/month with a 30 days free trial. If you don’t find the right plan, then you can even customize a plan according to your needs.
- Tailwind
Tailwind is one of the most powerful social media scheduling tools as it differentiates itself from other tools by providing smart Instagram marketing. Now, what is so smart about Tailwind? This platform offers a SmartSchedule feature where your posts are uploaded automatically during peak engagement hours. Apart from this it also offers a Smart.bio option which helps you to create a branded landing page and drive target traffic to your website.
It is one of the most cost-effective tools to create an Instagram content calendar. You can choose any package starting from $9.99/month to $39.99/month which fits best to your budget constraint.
- Buffer Publish
Buffer publish is a popular social media management tool that lets you direct schedule your posts on Instagram in a much simpler way. With a team of 85 skilled service providers, Buffer Publish manages to serve more than 73000 customers.
Besides scheduling, it provides additional features like adding the first comment, location, tags in your scheduled posts. It also provides an option to create a shoppable landing page known as Shop Grid, that helps to drive traffic and sales to your business from the Instagram bio.
You can manage and create wonderful hashtags using Hashtag Manager of Buffer Publish. It also provides management services to other social media platforms including Twitter, Facebook, and LinkedIn.
Like other management tools, Buffer publish does not offer access to analytics in the same package. You have to buy a different package that will provide you in-depth analytics and strategy recommendations for various social media platforms.
Your content can make a real difference to your Instagram account if planned appropriately. Creating an Instagram content calendar will help your content to stand out from the crowd and build robust brand authority.
With the tools mentioned above, you can organize and plan your Instagram content more effectively. Just remember to convert your normal Instagram account into a business account to enjoy the benefits of these tools. Every tool is best in its own way, you can take a free trial and find out what works best for your business.
