Growing a small business is not only challenging, it can also be expensive. One of the most effective ways to generate leads in a cost-effective way is by using the power of online marketing. With a well-designed and optimized website, you can attract attention from consumers all over the globe.
As time goes by, however, you must remember to upgrade your business to ensure it is running efficiently and providing a great user experience.
If you feel like your website has lost some of the functionality and appeal it once had, it is time to make a few changes. With the help of a great web development company, you can give your website a makeover by revamping and improving its design. Here are some website upgrades you should keep in mind when trying to generate more sales leads.
Provide Visitors With Engaging Videos
Over the years, the attention span of the average consumer has continued to shrink. Most experts maintain that you have only a matter of seconds to make an impression on a consumer. When people visit your website, you want them to see engaging and informative content right away.
Some business owners think that the only way to provide this content is in text form. In reality, people online often respond better to video content. This is why you need to use video on all of your website pages.
These videos should highlight what your business does and how your products and services can benefit the potential customer. Working with a video marketing agency is a great way to ensure all of your video content is properly edited and optimized. At the end of your videos, be sure to put in a call to action. This allows you to move consumers to the next stage of your existing sales funnel.
Offer a Live Chat Feature
One of the main reasons people visit your site is because they are looking for information. That means getting a hold of someone from your company should be easy and straightforward. If a person lands on your website after normal business hours, you need to help them get the information they need to make a buying decision. Utilizing the power of chatbot software is essential when looking at modern ways to interact with visitors to your website.
These software programs are designed to answer frequently asked questions, rather than making people sift through pages of help articles. You can also program these chatbots to deliver a call to action to a consumer once their query has been answered. Over time, this strategy can help you generate additional sales leads and conversions over time.
You should invest in hiring a web developer or IT specialist to help with the selection and implementation of chatbot software, to avoid making any mistakes. These professionals can make sure this new technology works flawlessly for you and your audience.
Publishing Blogs Consistently Is Important
Most people use the internet to gather information about a number of different things. If a person is looking for information about the products or services you provide, make sure they are presented with helpful, well-written content. This is why regularly developing blog content for your website is so important.
By publishing a new blog every week, you can keep consumers interested in what your business offers. This new content will also attract the attention of powerful search engines. With relevant content and keyword placements, you can move your website to the top of the search engine results page.
It’s Time to Make Changes
If your website isn’t producing a steady flow of sales leads, it is time to figure out why. By making the changes mentioned here, you can upgrade your website to have a modern look and feel, and grow your customer base over time.