If you haven’t already downloaded TikTok, you might be amazed to find out what you’re missing. TikTok has a rapidly growing audience that you could be reaching!
Many businesses have yet to saturate this social media platform, but there are many TikTok benefits that are starting to pull business owners to advertise on the app. Still not totally convinced? Here, we’ll break down the 5 biggest reasons why you should consider TikTok for your business.
1. Access to a Huge Audience
TikTok is one of the fastest-growing social media apps on the market right now, with over 1 billion users and counting. Especially during the pandemic, TikTok users also spend a longer amount of time on average than Instagram users daily.
While the audience on TikTok is generally younger, many older adults (and especially young adults between the ages of 18 and 24) are flocking to the app.
2. Feels More Authentic to Audiences
TikTok is centered around allowing anyone to make creative content. Most TikToks are not professionally produced or staged like Instagram posts might be.
Because of this, you don’t have to spend a ton of time, money, or stress to create a TikTok that feels authentic and entertaining to your audiences. In fact, the more “homegrown” and down-to-earth your content feels, the more audiences will appreciate it.
3. You Get the Full Attention of Users
The interface of the TikTok app puts the full focus of your audience on the videos being shown.
Because TikTok is solely focused on promoting videos, users have to be active in their browsing activity in order to get the full experience of both visuals and audio. Most users aren’t passively just scrolling through the app – their full attention is on each video.
4. User-Generated Content
One of the other great things about marketing on TikTok is that you can easily take advantage of user-generated content. TikTok frequently promotes branded hashtag challenges that you can pay for. Once the hashtag is published, any user can create their own video that promotes your brand for free, sometimes resulting in viral trends.
You can also specifically pay content creators to promote your brand. On this tiktok creator marketplace, you can find dozens of influencers and creators that can promote your brand to millions of their own followers.
5. It’s Fun!
At the end of the day, TikTok is all about making creative content and having fun. The pressure is off to create a perfectly polished image and you can just be silly.
In fact, the videos that often get the most views on TikTok are just plain silly and light-hearted. Have fun with it!
TikTok Benefits For Your Business
Hopefully, now you can see just a few TikTok benefits for your own business. It may seem a little overwhelming to build a new presence on an app that feels very new and even foreign, but with just a little bit of time and effort, you’ll be raking in views in no time!
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