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Binatone Enters The Kenyan Market

Binatone Enters The Kenyan Market

British brand Binatone, a leading home appliances brand in Africa has entered the Kenyan market with a wide range of products carefully selected for the Kenyan consumer.Binatone Enters The Kenyan Market

Venturing into the fast-growing Kenyan home appliance market, Binatone has launched its range of products including kitchen appliances, garment care, personal care, home cleaning and a wide variety of its fans.

Although Binatone has sold and distributed its products in Africa for over 40 plus years, this is the first time that home appliances of this famous lifestyle brand will be sold in Kenya exclusively through leading online retailer Jumia thereby making the brand visible and available in every part of the country.

Binatone Enters The Kenyan MarketSpeaking during the launch at Laico Regency, Nairobi today, Sunil Lalvani, CEO Binatone said:

We have a significant presence in West and central African and we look at Kenya as a gateway to establishing ourselves in East Africa as well.

Building on the collective strengths of quality design, performance and affordability, the company hopes to tap into the country’s young and robust tech savvy generation whose median age of 19 years is either joining the workforce or establishing an independent family life merging with the ballooning middle class that currently accounts for 45 percent of the total population.

Binatone Enters The Kenyan MarketParinaz Firozi, MD Jumia Kenya said:

“We are excited to partner with Binatone in their debut in Kenya to provide consumers with high quality and affordable products on a single platform through which they can sample, order and have Binatone’s products delivered to them anywhere in Kenya.”

To make and purchase, users can simply:

Go to and identify the appliance of choice by searching for it or browse using the categories.

Click the BUY NOW button. This action adds the appliance to your cart. Then proceed to checkout and follow the process.

Confirm shipping location and input contact details.

Delivery is made anywhere in Kenya or one can opt to pick up the item from Aramex, Posta Kenya or G4S pick-up offices across the country; and payments can be made via cash or mobile money transfer on delivery.

All appliances purchased on Jumia will have a 2 year warranty

About Binatone

Binatone was established in 1958 in London, U.K. and has been a leader in technology ever since. Its African distribution was first established in 1974 Africa, and Binatone currently operates in 20+ countries across the African continent. With a strong presence in West Africa, Binatone continues to grow its regional business through an ever-strengthening range of products and a rapidly expanding customer base. For more information on Binatone and its lifestyle products please visit

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