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Do you know how crucial first impressions are, especially when it comes to video content? It takes just a few seconds for viewers to judge whether a video is worth watching. Hence, it’s critical to make every video count.
Video content has become an essential marketing technique for both businesses and influencers. It fosters a deeper and more personal connection with customers if done effectively. Moreover, it contributes to boosting sales, conversions, and thus revenues. It’s no surprise that there’s been much buzz about it.
Video Marketing: Do’s and Don’ts
With video usage on the upswing, and most marketers say that videos have assisted their consumers in obtaining a better grasp of their products and services, you must embrace it as well. But wait, there’s a catch. You can’t execute video marketing randomly.
You must exercise the utmost care and evaluate several factors. Moreover, select a video creation platform with various features, such as BIGVU. At BIGVU, you will have access to many features like trimming, auto-captioning, and integrating branding components, among other things.
Each brand and individual have unique requirements; thus, there is no one-size-fits-all secret recipe. Luckily, here are some broad ideas to get you started; adapt them to your specific needs.
Do Share Authentic Content
Yes, I know that authenticity is an overused and strongly recommended term in the marketing world. That’s because people come across tons of video content daily. Hence, they are capable of detecting misleading information. Do the following to retain and attract your target audience.
- Add some humor to your video.
- Highlight real-life experiences or uses.
- Speak to them as though you know them personally.
- Demonstrate the ideals that your brand represents.
- To gain their trust, be completely transparent.
- Tell a story.
- Make an engaging video.
Don’t Over Promote Yourself
Don’t just promote yourself throughout the video. You want to pique the audience’s interest rather than drive them away. Create an engaging storyline that will keep the audience interested. Give your audience something to enjoy or profit from, such as information or a humorous joke. Showcase your brand’s principles and ideals. Doing all of these things would result in the automatic promotion of your brand. As a result, opt for such subtle promotion methods rather than bragging about yourself.
Do Match Your Strategy to Your Objectives
It is critical to align your video material with your ultimate purpose. Begin with a goal in mind, whether growing social media followers or driving purchases from websites. If video content is created without any purpose or aims in mind, it will be meaningless and random, producing unsatisfactory results.
Don’t Neglect Captioning and Subtitling
Many times, individuals watch the video with no audio. Depending on what type of viewer you are, it may seem strange or relatable. But anyways, your video should deliver a message or achieve your goal even if people mute and watch it. Consider auto-generating captions and subtitles. In this manner, even if someone is watching the video in a library, café, or other crowded location, they will still be engaged and may even buy the product or sign up for the newsletter.
Do Arrange Proper Lighting and Audio
Lighting and audio are two of the many aspects that impact video quality. People usually skip a low-quality video for better, higher-quality choices. Hence, do the following to ensure high-quality video material.
- Ensure that the material is uniformly lighted and does not use shadows.
- Shoot in natural daylight or bright light.
- To create the proper balance, use extra lights.
- Use a separate microphone to record your sounds.
- Record the video in a less-noisy environment.
Don’t Ignore Video Thumbnail
The video thumbnail will either entice the visitor to click on the video or cause them to scroll right past it. That’s because it is the first thing a viewer will notice. So, take advantage of this functionality at all times. On the other hand, your thumbnail should not be excessively flashy or irrelevant. Utilize an engaging segment of the video to obtain the most clicks.
Do Track Performance
You must monitor the performance of each released video across all channels. Measure the ROI, keep track of likes, comments, shares, views, CTA clicks, view-through rate, lifetime value of video, click-through rate, and watch time, as well as any significant changes in sales. Proper monitoring would assist you in determining which strategy is successful and what your audience prefers. If you observe that your audience engages more with short-form videos, all of your future videos should be similar.
Don’t Avoid CTA
A simple addition of Call To Action (CTA) can provide astonishing results. A call-to-action button encourages users to make a specific move. For example, you may urge viewers to sign up for your newsletters to receive all updates, discount codes on services, and more in the video.
Now you are ready to jump on the bandwagon of video marketing. Follow the guide, implement the best strategies, create a compelling video and enjoy the fantastic outcomes. However, do note that success does not come overnight, so you must keep patient and test different video content. That’s it, all the best!