Kaymu Kenya Recommends Expanding Business Using Online Platforms
As the year begins and we all make resolutions to improve our lives, businesses also look to improve in the New Year. Now is a good time to look back at the state of e-commerce growth and to see that online businesses are really making a go of it in Kenya.
“We started our operations in September 2014 with zero subscribers; now we have 7,000 subscribers and we are still growing. This shows the confidence Kenyans have in online shopping,” Aleeda Fazal, the Managing Director of online marketplace Kaymu explains.
“Kaymu provides a convenient and cheaper shopping solution for many consumers and increasing access to internet and mobile devices continues to make this service accessible to people nationwide.”
According to a survey conducted by MasterCard in May 2012, around 71 percent of online shoppers have expressed satisfaction with the overall experience. The survey further explains that, most goods and items were cheaper online than when offered for sale offline, with the most popular online products being fashion and electronics.
Business man, Kevin Lijera of L.I.J Collections has seen tremendous growth since joining the online platform Kaymu and expresses the benefits of engaging in online business platforms. “Creating an online business is cheaper for the business itself because it reduces the overhead and inventory cost through increased automation and reduces labor cost, processing, storing and retrieving of paper-based information.” Mr. Lijera is excited about the prospects that e-commerce brings to the growth of his business and said he would encourage other entrepreneurs to try out these platforms for their own businesses.
Security and threats of fraud have often hindered the uptake of online services but providers are increasingly offering new technology and processes to ensure the safety of online consumers.
“Kaymu offers a secure mode of payment called Kaymu Safepay that provides our customers with a reliable way to transfer money to the sellers that they interact with” explains PR Manager of Kaymu, Olivia Moraa. “Kaymu Safepay is an escrow service that ensures sellers receive payment for products that are successfully delivered with the satisfaction of the buyer.”
As the world marches boldly forward into 2015, the future looks bright for many Kenyan businesses and consumers who are well poised to grow their businesses and take advantage of technology improvements coming their way.
Kaymu is the largest and safest online shopping community for emerging markets. It connects buyers and sellers, giving access to an extensive range of products including electronics, books, fashion items, gadgets and even cars. Thanks to a fixed price system, Kaymu guarantees that users will always find the lowest prices on the market.
About Africa Internet Group
Kaymu is part of Africa Internet Group (AIG). AIG introduces and accelerates the online shift in Africa – for its people and its culture. AIG has built up multiple web companies including: JUMIA, Zando, Kaymu, Hellofood, Lamudi, Carmudi, Jovago and Easy Taxi. For further information please visit AIG.