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As an expansion drive into the African startups scene, Potential Group has acquired Starta, the pan-African startup support platform.

Starta now becomes part and parcel of the UK-based global tech online businesses, Potential Group. Currently, the pan-African startup support platform has been operating out of Nigeria. This acquisition is expected to turbocharge Starta’s efforts and give it leverage in all startup scenes across the African continent.

“What Potential Group is bringing to the table allows Starta to speed up our core operation in Africa and to leverage existing resources from Potential: growth, content, technology and money. Potential has proven experience of building high growth businesses at scale, with websites they own getting up to 5 million visitors per day,” said Dotun Olowoporoku, Founder of Starta.

They also have significant experience of investing in and working with early stage startups. (with over 30 early stage investments in 3 years). Joining Potential will dump fuel on our fire to execute our vision faster and better.”

Related: Starta – Making it easier for SMEs to do Business in Africa

On the other hand, Potential Group is keen on leveraging on Starta’s domain knowledge in the African market to spearhead its expansion drive into the continent.

Doug Scott, Founder of Potential Group said, “We already see real engagement from our Asia effort. We have been observing the growth trajectory in Africa and believe that the strategic investment in Starta will give use the opportunity to be part of the growth.”

More information can be obtained from the two organization’s sites: TheStarta.com and Potential.co.

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