Email marketing is still the heart of online marketing. According to a latest study by McKinsey & Company, people who buy products marketed through email spend 138% more than those who do not receive email offers. It is often said that “the money is in the list”, meaning your email list is one of the most valuable assets for your business. It’s the heart of your marketing strategy. On writing a blog post, the people on your email list will be the first to read it. When you have a webinar, people on the email list will be the first to sign up. In addition to that, when you offer a new product, the people on your email list will be the first to try it.
Tools to get more email subscribers
§ Popups
It is proven by many case studies that if you want to grow your email list, then put a popup on your blog. They do work. The top 10 popups that can help you collect emails are: Popup domination, OptinMonster, ThriveLeads, BounceX, Popup Maker, Ninja Popups, UpViral, Sumo, PopUp Pro, and Hustle.
§ Unobtrusive Popups
If you are against popups then there is an entire segment of tools that bill themselves as “anti-popups”. These are the tools that appear in front of your readers without obstructing their view of content. Common unobtrusive popups are: Boxzilla, Drip, Slide-In, Sleeknote, Optin Crusher, Hello Bar, WP Notification Bar, Foobar, Dreamgrow Scroll Triggered Box, Thrive Architect, and Feature Box Plugin.
§ Additional Apps and Plugins
There are several additional apps and plugins that can be used to collect emails from the visitors and grow the list. For instance, upPrev, Easy Forms for Mailchimp, Mailster, Email Subscribers & Newsletters, Leadboxes etc.
§ Online Contests and Giveaways
Having a contest or give away is one of the fastest ways to grow your email list and your brand due to their viral nature. Tools that allow to set up this are: Rafflecopter, Wishpond, PromoSimple and Giveaway Tools.
Email and Facebook also help you grow your email list along with your blog and website. Some Facebook tools are: ShortStack, Heyo, Pagemodo, Thunderpenny, Woobox, AdEspresso etc.
§ Landing pages and Coming Soon Pages
Landing pages form the backbone of any email marketing effort. Tools that help to create professional-looking landing pages are: OptimizePress, LeadPages, Unbounce etc.
Tips & tricks to get more email subscribers
§ Create a more compelling offer
Making the offer more appealing is the most important element to increase your subscribers. You can tweak button colors and improve small factors on your conversation rate. Focus on what you’re offering in exchange for email address. Understand what your target customer really wants and give it to them.
§ Make it easy to enter email address
The simpler your opt-in form, the more likely people are to subscribe. By removing the name and other fields except email address, you will grow your email list faster.
§ Share your newsletter
Encourage people to forward your newsletter. Also ensure that the people who get the forwarded email don’t click the unsubscribe button.
§ Minimizing clicks required to subscribe
The home page is the perfect place for an opt-in. Include a space to sign up for your email list across your site, on every page. Include your top-performing offer and ask for subscription.
§ QR codes
QR codes are a simple way to encourage people to sign up for an email list even when you’re not online. Place them in the physical world, like on a product or sign. Include the basics of the offer next to the code.
