Growing your business means being able to attract new customers while retaining existing ones. Having excellent products and services is sure to do the trick. However, you will need to motivate customers to come back through supplemental marketing activities like content creation.
The beauty of content offers complimentary information customers can use to influence their purchasing decisions and experience for continued business. Develop a sustainable content strategy that suits your customers using the following tips;
Know Your Customers
The first step to a killer content creation strategy is to know your audience’s interests, pain points, motivations, financial status, and so forth. Understanding what makes your customers tick in choosing businesses is critical in producing content that resonates with them.
If you have a running blog and wonder how to get more blog readers, contemplate writing engaging pieces about the benefits of your products and services. In addition, simplify your articles with interactive titles like “how-to” and “Tips for” that enhance the consumers’ engagement.
Give industry information you think your customers would love to read about, like new trends to appeal as a well-informed business the public can rely on for up-to-date information.
Also, customize your marketing language and tone to what your audience prefers for best results. To accomplish this, it would help if you familiarize yourself with your customers’ demographic, especially their age.
Alternatively, consider hiring a marketing team that aligns with your customers’ demographic to produce compelling content effortlessly and boosts engagement.
Another thing to ponder is who the influencers in your field are. Every industry, from medicine to manufacturing, has influencers customers listen to and emulate. You can double your sales by partnering with an influencer to promote your product and services.
And the best thing is you don’t have to do much in distributing your promotional materials. Just let the influencer mention your brand or share a promotional video of your company on their platforms, and boom! Word gets around, and customers multiply.
Your audience ultimately dictates the how, when, what and where of your marketing strategy. Your business can benefit massively from content creation only if it attracts attention from relevant parties like customers and industry influencers.
Use Appropriate Content Channels
Studying your customers will lead you to their preferred platforms – where they spend the most time on, buy from and interact with businesses.
In today’s world, the favored channels for all demographics are social media and digital avenues like websites and podcasts. However, you can narrow down the particular platforms to customize your marketing campaigns while still leveraging the others.
Moreover, each platform requires a different approach concerning language and its type of content. Consequently, it’d be best if you built a consumer persona that allows your customers to feel like you’re talking to them directly, enabling them to reach a decision quickly.
For instance, you can use Facebook to produce long posts with relatively more visuals and Twitter to post short, punchy content. Other channels like YouTube and podcasts function better with visuals like videos, photos, and audio.
Last but not least, consider endorsements from beloved influencers who customers will follow with conviction. Because influencers have a massive following, you should leverage their social channels to reach the masses and encourage shares instantly.
With that in mind, it’d be best to learn each platform individually to use them in the best way that achieves your business goals. Ultimately, you’ll garner an online following and entice customers to your business.
Create a Content Calendar
With the daily nuances of work, it’s pretty easy to forget to create and post content. Sometimes, you may decide to wing it so as not to appear inconsistent to your customers, culminating in insufficient content.
Luckily, you can choose from several digital marketing tools to help you stay on top of things. A great tool to use is an editorial calendar where you schedule the what or where of content for consistency.
This way, you won’t have to forget about your social media and blog again or rush through them. Instead, you’ll have ample time to create and produce quality content that your customers can appreciate.
Besides, you can do more with an editorial calendar than just scheduling content. For one, you can make adjustments to existing pieces, allowing you to accommodate upcoming changes conveniently.
Second, you’re able to plan promotional activities effectively. When you input the dates and expectations of your promotional activities, you’re able to think them through and plan effectively, thanks to the in-sight-in-mind effect.
Therefore, don’t hesitate to create and use a content calendar to help you perform better. If it suits you, make one a couple of months ahead, especially if you have upcoming promotional activities. If not, start slowly with a week’s calendar, then progress the best way you see how.
Analyze Your Performance
The above pointers won’t be of much use if you don’t analyze your content creation success. Every business must regularly measure their marketing performance to make essential changes that’ll improve the overall productivity and outcome.
When you don’t measure performance, you’ll continue to use the same techniques and potentially sabotage your business in the long haul. So, consider identifying your key performance indicators or KPIs to help you adjust your existing methods efficiently.
Different companies have varying KPI, and you can identify yours depending on your business model and goals. Once you find yours, you’ll be quick to realize the content that works for your company before competitors can even have the chance to outdo your business.
Some standard indicators you can use include digital marketing metrics, website traffic, and lead conversions. However, with online activities like blogs and social media, your key indicators can be traffic and interaction.
How much interaction regarding likes, comments, and shares you get on your social accounts and the number of new visitors on your website will produce measurable results you can use to grow your business.
Without ignoring other business growth strategies, focus more on content creation because it’s central to all your marketing practices—research on the right platforms and tools to produce content that continuously adds value to your customers.
With the ideas above, you’ll be in a better position to improve your existing marketing activities and create a lasting impression on the market.