Image Credit: SharpSpring.com
Inbound marketing redefines sales calls by helping companies connect with potential customers in a more natural and less pushy way than traditional sales techniques.
Inbound marketing is all about understanding your customers’ needs and wants before they even know their problems.
As a result, inbound marketing has become the most effective way to establish connections with potential buyers.
What is Inbound Marketing?
Inbound marketing is a strategy that attracts customers by creating content that meets their needs and interests.
Businesses must understand what information is relevant to clients in particular niches to run a successful inbound marketing campaign.
The key to success with inbound marketing comes down to two things.
i. Understanding your niche market better than your competitor and providing the best possible service.
ii. Nurturing excellent public relations through social media posts, blog articles, video tutorials, or other digital assets designed for an inbound marketing platform.
3 Stages of Inbound Marketing
It’s not enough to merely create content and hope that people interested in what you have to offer will see it.
You’ve got to go out and find the audience for your content, which means attracting them to different stages of an inbound marketing campaign.
Here are the three stages of a successful one.
1. Attracting prospects
Attraction is the first stage of your inbound marketing strategy. One way to do this, for example, might be by using relevant content and establishing yourself as a trusted figure on social media outlets like Facebook or Twitter.
This draws attention from potential clients who then interact with you about what they need help understanding.
As more people reach out to you through these means, it becomes easier to find interested leads at each step of the process, thus taking them further down into the funnel until they buy something.
2. Interacting with your leads
Once you have your lead’s attention, it’s time to provide them with a solution to their problems. The more relevant this content is to solve the issue at hand, chances are people will be coming back for sales purposes too!
Think of your relationship with leads as the flirtation-building phase in an online dating app, where you find and store contacts for later use.
Your ultimate goal is to make a connection that will lead to love or at least lust (i.e., purchase), so you shouldn’t be too eager when first meeting them on social media sites.
Give them space and grow their interest before diving into discussions about how they can fix all their ills through buying products from you!
3. Maintaining customer loyalty
The goal isn’t only converting leads into customers; you still need to keep them happy and satisfied after you’ve made that conversion.
If you don’t maintain customer loyalty, then your customers will go elsewhere.
But they won’t just leave for the competition. The worst bit is that those leads you no longer contact could be working on their own companies, eventually becoming your competitor.
By giving those crucial first-time buyers what they need, i.e., help, support, and quickly responding if something goes wrong with their purchase, you’ll be seen as a trustworthy partner rather than just another company out for money or profits.
This will subsequently strengthen that bond between both parties even more!
In a nutshell, inbound marketing is more than just a way to tap into new customers. It’s about giving back and building relationships. After all, your business’s success depends on your client’s success.