You need to maximize the marketing opportunities available to your business through SEO strategies and that includes taking steps to identify the best link building services as well as a number of effective initiatives.
Here are some useful SEO tips to help give your eCommerce site a boost to your website traffic numbers and sales.
It always pays to focus on keywords
If you can identify the right keywords that potential customers are using to search the web for the products you are selling it can obviously make a substantial difference to the visibility and success of your site.
It usually pays to get some useful pointers by making the most of tools such as Google Analytics and Moz Keyword Explorer, both of which should prove invaluable in cutting down your research time.
If you sell some niche products you may well be able to find terms that are fairly easy to rank for but still tend to deliver a decent search volume.
Don’t upset Google with duplicate content
If you have any SEO know-how you will already be aware that search engines like Google do not appreciate duplicate content.
When the same text appears in numerous different places it usually downgrades your ranking because it does not know which version to rely on for accuracy.
This is a compelling reason why you should take the time to write unique descriptions for each product on your eCommerce site. Avoiding duplicate content where possible on your site will help you to avoid your ranking being adversely impacted.
Focus on getting your URL structure search engine friendly
A good URL helps every user of your site to enjoy a great browsing experience as they can get an insightful preview of exactly what each page is all about.
It’s a win-win situation as not only do you keep visitors happy with a good URL structure but you also keep the search engines happy too.
Your aim should always be to keep your URLs as descriptive, punchy, and concise as possible.
The bottom line is that your site needs to load as quickly as possible if you are going to deliver a great user experience.
It is also highly relevant to note that search engines take site speed into consideration when it comes to ranking your pages.
Ways to speed up your pages include optimizing your images by compressing media files, and setting up caching so that your site loads more quickly when they return.
Focus on good internal links
It should be noted that internal links should never be overlooked from an SEO perspective.
These links to other content within your own eCommerce site are used by the likes of Google to get a better understanding of how the relationship between your pages works.
It is best to avoid standard phrases such as “click here”. Instead, aim to use strategic keywords in the anchor text, which are more descriptive as well.
Getting your SEO strategy right is of paramount importance to the visibility of your site from a search engine perspective. These tips should help you to achieve that aim.