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Automatic Content Recognition & How It Affects User Experience


Are you hearing about ACR and don’t know what it means? Read along so you may understand what Automatic Content Recognition is?

As often happens in technology, it is a practically unknown term for now. Still, it will significantly impact our lives in the future.

So because of the possibilities that Automatic Content Recognition offers for the world of business and electronic commerce. We consider it interesting to comment a bit about this new concept.

So that at least you know what it is about and how companies will be able to take advantage of it to promote their products and services.

What is Automatic Content Recognition?

Today, the so-called “second screen devices “, such as tablets, mobile phones, etc. compete for attention with traditional TV. Since they have significantly modified television consumption habits. Users no longer sit to pay interest only to what appears on the screen. They have a second device in their hand that they can be using simultaneously, commenting on social networks, consulting information, etc.

For the devices to complement each other instead of competing with each other, ACR is a technology that allows images and audio to be “recognized”. It will enable to enable the experience to be synchronized between different devices effectively.

How does Automatic Content Recognition work?

A short media clip (video, audio, or both) is selected to start recognition. This clip can be selected from a media file or recorded by a device. Information is taken from the actual perceptual content and compared to a reference fingerprint database. Each reference fingerprint corresponds to a known registered work, using algorithms such as fingerprinting.

The database may contain metadata about the job and associated information, including supporting media. If the media clip’s fingerprint matches, the identification software returns the corresponding metadata to the client application.

What are the uses of Automatic Content Recognition?

You may ask yourself, what is the use of this technology? Well, the main objective of the ACR is none other than to allow us to retrieve specific content in a more straightforward way than before. Which we generally had to do by searching and entering text.

From a smartphone, tablet, or smart TV, the device will have the ability to detect what content is playing. At that point, the same machine, without the need for hardly any interaction on our part, can show us additional content and complementary information.

It can also allow us to access other applications or social networks to share content and recommendations with our online contacts.

By the Automatic Content Recognition technology, the user experience will be much more complete. For example, it may extend the information you are watching on TV very simply.

If necessary, you will be able to quickly locate where a scene has been shot, information about the actor in question, or notes of interest regarding a character, for example.

Automatic Content Recognition Opportunities

Apart from this utility of extending the user experience, Automatic Content Recognition technology presents undoubted economic opportunities for brands. Here are some options related to ACR technology:

1. Content identification

Automatic Content Recognition technology helps audiences easily retrieve information about the content they viewed. For smart TVs and applications with built-in ACR technology, the audience can verify the name of the song playing or the descriptions of the movie they watched.

Additionally, identified music and video content may link to Internet content providers for on-demand viewing, third parties for additional background information, or supplemental media.

2. Content improvement

Because devices can “keep track” of content being viewed or listened to, second-screen devices can feed users with supplemental content beyond the main viewing screen.

Automatic Content Recognition technology can not only identify the content; it can also determine the precise location within the content. Therefore, additional information can present to the user. ACR can enable various interactive features such as surveys, coupons, lottery, or purchase of goods based on timestamp.

3. Audience measurement

By applying ACR technology on smart TVs, set-top boxes, and mobile devices such as smartphones and tablets, we can achieve Real-time audience measurement metrics. This measurement data is essential to quantify audience consumption and establish advertising pricing policies.

4. Transmission monitoring

For advertisers and content owners, knowing when and where their content has played is vital. Traditionally, agencies or advertisers have to audit the submission manually. At scale, it can only verify by a statistical sampling method.

ACR technology allows automated monitoring of content played on television. Information such as playing time can obtain duration and frequency without any manual effort. Many people have expressed some concern about the information that these smart TVs send to the companies that collect it. But, there is an option in almost every set to disable this feature.


In the age of 4G internet and smartphones, streaming plays a pretty significant role. But still – you can’t deny the fact that offline viewing is still applicable and often necessary.

Sometimes you need to get the video to watch it later. Aren’t you?

Very often, when browsing YouTube, you find videos so adorable or so informative that naturally, you would like to keep them to yourself and download them to your iPhone or iPad.

But Sadly, you cannot download videos from YouTube in MP4 format on your iPhone or iPad. And for an IOS – there’s a whole army of some suspicious browser extensions and tools.

Automatic Content Recognition helps identify metadata for music tracks, insert album covers, fill in the missing description. Build your music library. What if I told you that there is software that can easily manage this for you? Sounds good? Yep, it is!

Softorino YouTube Converter 2 automatically detects YouTube, SoundCloud songs & videos and fills in the appropriate covers in iOS Music & TV apps. This technology makes your songs and videos look great on your iPhone, iPad, or iPod. More, you can easily download and convert videos from youtube to mp4 on iPhone for offline playback.

Even though the app is called Softorino YouTube Converter 2, it is no longer limited to YouTube or other popular media websites. With SYC 2, you have access to over 60 multimedia platforms that contain BILLIONS of videos, music, and ringtones.

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