It would matter little how compelling your call to action is, engaging content, or your page loading speed —your website users will quickly leave if they don’t trust your website. According to a study, website users don’t stay too long on pages, and you have 10 to 20 seconds to gain the user’s attention to keep them on your site. Building website trust is good for your marketing, enhancing performance and credibility, and improving conversions. That said, it can be helpful to consider these excellent ways to build trust with your website visitors.
1. Secure your website HTTPS
Your website URL offers a good platform to build trust. It doesn’t matter how valuable your content is— your website security is important to users. While the majority of the website providers offer HyperText Transfer Protocol Secure (HTTPS) sites, some still fall short of this primary requirement. The padlock to the left of the URL indicates that the URL is HTTPS rather than HTTP, indicating that the site is secure. It is best to switch to HTTPS if your website isn’t already secured. HTTPS websites account for more than 50% of internet traffic, so keep this in mind.
2. Use authentic photos
Today there are many basic and appealing stock photographs. While using well-selected stock images in the right places is great, using website pictures that you took in real-time is much better. Stock images can be expensive, especially for small businesses and websites, so keep this in mind. It would be best to hire a professional photographer to take images of your working teams, office, and products to maximize your website’s visual authenticity. This way, your website can boast unique images, produce good quality content, and display a genuine website to your audience.
3. Offer social proof through testimonials
Social proof is extremely important for building brand and website trust. A study suggests that social proof of recent customer activity can boost your conversion by 15%. Another statistic on social proof states that 88% of customers consider user reviews as personal recommendations. It can be useful to reach out to your customers and ask for feedback after interacting with your brand. Posting this feedback on your website can help build trust and credibility. If possible, add a picture of the client to establish the legitimacy of the testimonial. Additionally, you can include media and partner logos on your website to showcase your allies. While people are more likely to notice the larger brands, the smallest brands can significantly impact your website.
4. Limit ads and distraction
If you sell ads on your website, sell in fewer places for a higher price. This way, your advertisers have a better chance of getting good results. At the same time, your website users will be more likely to respond to your specific call-to-action. You might want to test the efficiency of your affiliate and banners on your website even if you don’t sell ads. Graphic advertisements can cause more disruption than their actual worth.
5. Brand consistency
Consistency is arguably the most critical aspect of your branding message. Brand marketing necessitates a set of criteria that includes tone, pictures and language style, color palettes, and core messaging. Keeping these elements consistent across your website is important since any shift in personality or communication can affect your users’ trust in your website. For instance, a growth-oriented ecommerce site needs to consistently utilize technology and creative website design to achieve expected results. For this reason, it can be useful to find an Adobe Commerce developer to help your ecommerce website reach its full digital potential.
6. Create resourceful content
While most website visitors will be nowhere near making a buy when they visit your website for the first time, none would like a constant sales pitch. Instead of focusing on direct selling, it is best to offer content resources showing the benefits of using a product or service. You want to focus on creating content that addresses user concerns without overselling. Since many potential buyers will be searching for similar information, it would be best to utilize your website to satisfy their needs. Your website blog section can explore issues affecting buyer personas and offer useful solutions.
In conclusion, all the tips mentioned above target one thing – putting your website users first. Trust is your website’s biggest asset, and you want to maximize that for your website or business growth. Utilizing these tips can help you increase your web traffic, lower bounce rates, earn more subscribers and have higher conversions.