UX designers are involved in the development of mobile or web applications. Often customers confuse them with web design specialists and think that they are only responsible for the “pretty picture”.
Indeed, the purpose of web design is to create beauty and atmosphere. Thanks to the work of specialists in this field, you go to the site and immediately understand what kind of company he represents.
UX design firms depend not on excellence, but rather on objective indicators. They look at how clients cooperate with the interface of a site or application and base their designs on those preferences.
What is UX
The acronym UX stands for user experience. In simple terms, it’s how a user interacts with an interface and how clear and user-friendly a website or app is for them.
A large number of different elements form what we call the user experience. In simple terms, UX depends on informational user interface design (interactive design in a broader sense) and navigational design (information architecture in a broader sense). Improving UX requires experimentation with one or both of these factors. There are no shortcuts here.
Why businesses need to consider user experience
The user experience helps customers make purchases – and as a result, the company’s profits grow. The mechanics here are simple: if the ordering process is quick, convenient, and does not cause additional questions, then there will be fewer doubts among customers. They won’t go away to “think about it, see more”, but buy straight away.
In addition, a product that is intuitively understandable reduces the cost of advice and guidance, “tweaking” and rework.
In a competitive environment, a well-thought-out UX is very important for a company. Even with a state-of-the-art product, a good sales force, and a communication strategy, you can lose many customers to an uncomfortable website or app.
Positive quantitative changes as a result of design
Every company can significantly increase its profits by investing in design, this is especially true for digital companies. Focusing on offering the perfect user experience can help increase conversion rates and revenues.
Increase conversions and sales. When competition increases, users stop taking the time to understand the interface. You may have already been told about the technique of 7 seconds on a website – exactly how much attention the average visitor has to encourage them to stay. If you fail, he’ll leave and not come back. Because the neighboring site has already solved his problem.
Increase customer loyalty and retention. If a person has solved their problem with your product, a well-designed user journey will retain them and encourage them to buy again. By going through a positive shopping scenario several times, customers leave positive feedback and rarely go to a competitor.
Reducing the cost of acquiring new customers. Loyal users develop a long-term relationship with the company. They are happy with the product, buy it themselves, and recommend it to their friends. And for you, it’s good reviews and free advertising.
Reducing development costs. Working out the UX at the start reduces the number of errors at product launch. User research and creating and testing prototypes help to identify problems when it is still not so expensive; after that fix them and reduce the cost of development itself.
The user experience, as I mentioned earlier, is made up of many factors. Depending on which factors play the most important role on your site, you can set the direction for your UX optimization program. For example, if your site is an online shop, it should be crucial for you to improve its attractiveness.
But for most sites, the most important points are ease of search and ease of use.