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Lowe’s Canada Introduces Lowe’s Holoroom for Immersive Design Experience


Lowe’s Canada Introduces Lowe’s Holoroom for Immersive Design Experience

Augmented reality home improvement simulator developed by Lowe’s Innovation Labs

Today, Lowe’s Canada unveiled the first installations of the Lowe’s Holoroom, a home improvement simulator that applies 3-D and augmented reality technologies to provide homeowners an intuitive, immersive experience in the room of their dreams. The Lowe’s Holoroom was developed by Lowe’s Innovation Labs, created to lead retail innovation by bringing together uncommon partners to develop solutions that create new experiences for consumers through technology.

We are very excited to introduce this groundbreaking technology to the Canadian market first,” said Sylvain Prud’homme, president of Lowe’s Canada. “The Holoroom inspires customers to explore, create and experience a home project before they ever begin, which in turn builds confidence in their decisions to initiate work.

The Lowe’s Holoroom is available at two Greater Toronto Area Lowe’s Canada stores in North Etobicoke (48 Lowe’s Place) and Burlington (3270 Harrison Crescent). Customers may walk-in for appointments or schedule appointments in advance with the Lowe’s Holoroom Concierge. Customers planning a bathroom remodel can then choose paint colors, wall and floor tile and select products from a Lowe’s 3-D catalogue to design their room.

Home improvement can be complex, and we know customers are looking for solutions that help simplify the process and allow them to experience the end result during their decision-making process,” said Kyle Nel, executive director of Lowe’s Innovation Labs. “We look forward to working closely with customers and employees to gather their feedback and better understand how the Holoroom technology can make Lowe’s the preferred choice for home improvement.

A customer will begin by choosing their preferred products before viewing and experiencing those products in the Holoroom through an iPad at full product scale. While in the Holoroom, they can make changes to the room design or finalize their plan with confidence. A take-home printout will allow customers to view a 3-D model of their room at home, and share the model with family and friends by downloading the free Lowe’s MyHoloroom app available in early 2015 for iOS devices.

Lowe’s Innovation Labs’ charter is to look across the Lowe’s Companies enterprise and identify opportunities to rapidly test technology prototypes that have the potential to positively impact customers and employees. In addition to this partnership with Lowe’s Canada, the Labs collaborated with Orchard Supply Hardware store to introduce the OSHbot, an autonomous retail service robot, this holiday season.

About Lowe’s Canada

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 15 million customers a week in the United States, Canada and Mexico. With fiscal year 2013 sales of $53.4 billion, Lowe’s has more than 1,835 home improvement and hardware stores and 260,000 employees. In Canada, Lowe’s opened its first stores in December 2007 and now operates 37 stores in Ontario, Alberta, Saskatchewan and British Columbia with more than 6,000 employees. For more information, visit

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