Are you looking for fresh ways to increase Instagram engagement in 2021? Do you want to connect with your audience and build more traction? If yes, then it is time to develop a solid strategy to increase engagement on Instagram. To skyrocket your Instagram engagement, you first need to understand what your audience wants and develop a good rapport with them.
One straightforward way is to find the best sites to buy followers on Instagram. Another way is to leverage the latest statistics about Instagram engagement to keep your audience hooked on your posts. In this article, we will discuss five ways to increase Instagram engagement in 2021. But let’s first understand what a good engagement rate on Instagram is.
What is a Good Engagement Rate on Instagram?
Your Instagram engagement rate measures the amount of interaction that your content earns relative to your followers. Depending on your social media goals, you can calculate engagement rate by post, by impressions, by followers, and by reach. A strong engagement rate falls between 1-5%. However, this rate is subjective and depends on specific industries and communities. While you may buy Instagram followers, likes, and comments, you can also try out some of the following ways to increase Instagram engagement in 2021.
5 ways to Increase Instagram Engagement in 2021
1. Find the Best Time to Post
While there are a handful of ways to increase engagement on Instagram, posting when your audience is most active is the quickest way. The Instagram algorithm prioritizes posts that generate a lot of engagement in a short time. It moves that post to the top of your follower’s feed, increasing visibility.
Every Instagram account has unique followers from different time zones, so use Instagram analytics to find your personalized best time to publish posts for the audience. This way, you can increase engagement on Instagram and grow your brand.
2. Create Shareable Video Content
The ability for Instagram users to share your posts to their stories or DMs is the best way to get wider reach on Instagram. The key here is to make content that your audience will want to repost. Shareable content should always be related to your audience’s likes and needs. Use carousels that have a mix of photos and videos to share valuable tips and information. Create fun infographics and memes that will encourage your audience to share the post with their Instagram followers.
Instagram Reels is a good way to experiment with bite-sized content. It is trendy, fun, and captivating. Use Instagram Reels to incorporate more video content that’ll increase engagement on Instagram. Travel content creators use Instagram Reels and IGTV to create mini-vlog style posts that keep the audience hooked and encourage them to share the post.
3. Use Instagram Stories Stickers to Spark Conversations
Instagram story is an excellent tool for keeping your audience hooked without investing a lot of time in creating stunning Instagram posts. Use Instagram stories to update your followers about new products, offers or share snippets of an ongoing event. Using Instagram stories stickers is also a great way to increase engagement on Instagram. It allows your followers to chat, share opinions, and ask questions which helps to create a loyal customer base. For example,
- A good AMA (Ask Me Anything) is an excellent opportunity for your Instagram followers to get to know your brand better.
- The quiz sticker is highly interactive and lets you share trivia-style multiple-choice questions with your audience. Your audience can vote on the quiz and see whether they got it right or not. Additionally, they can also see the number of votes each option received.
- The countdown sticker is perfect to pique the interest of your followers. Add a countdown sticker that counts down to the date and time of an upcoming event. When your followers subscribe to the countdown event, they will receive a reminder when the countdown is complete. Isn’t this a great strategy to increase engagement on Instagram?
4. Make your Hashtags Game Strong
If you want to increase engagement on Instagram, it is essential to understand which hashtag drives more traffic to your post. You can get help from SMM services to track the hashtags of each post and see which post generates the most engagement. Filter your hashtag analytics by various metrics like likes, saves, comments, impressions, and reach. It significantly helps to identify the best hashtags that’ll bring in more engagement on your post.
5. Your Captions can boost your Post
Boosting your posts is a great way of amplifying reach on Instagram. While using Instagram Ads or buying Instagram followers and likes is one option to boost your post, an economical option to increase engagement on Instagram is to use good captions. Instagram captions play a key role in driving quality engagement. Invest time in making your captions more compelling and emotional. Instead of describing the visual content in the post, use the captions to share relevant stories that add value to your audience.
It is also important to understand the right length of the caption for your audience. While shorter captions get maximum engagement on regular posts, longer captions work exceptionally well for videos. Include powerful call-to-action to compel your followers to engage with your posts. It is a perfect way to boost engagement on Instagram.
Looking to improve Instagram engagement in 2021? From leveraging Instagram story reels and hashtags to posting compelling video content- there are several ways to increase engagement on Instagram.
Use different content formats like carousels, videos, infographics, and animations to make your content fun and entertaining. Pay attention to your captions and hashtags to boost your posts. Make sure you monitor the various Instagram engagement metrics to identify what works well for you. Read our article above to find the best ways to increase engagement on Instagram in 2021.