This may come as a surprise, but advertising on Facebook is one of the most lucrative strategies out there for a business. As we scroll through our timelines, we are often inundated with so many different ads. Sometimes, we don’t even realize that they are a marketing technique.
Developing the most eye-catching and innovating ones can be difficult to do on your own. If you hire a team of experts, they can help you maximize your profits. Before you can really consider that, though, you should understand how they work on Facebook and in general.
How Online Marketing Works
Digital marketing is increasingly prevalent these days. If you are a little unsure about what it means, let me explain: it is the process of showing advertisements on a virtual platform. This could be through email, a search engine, social media, and various websites.
Many companies will pay websites to host ads on them. You can read more about that here if you are intrigued: https://blog.hubspot.com/marketing/what-is-digital-marketing. There are varying levels of effectiveness depending on where you host your ads and what strategies you employ to make them appealing to your audience.
You might be wondering why I’m focusing on this social media site out of all of them out there. Well – it is one of the most used platforms. Additionally, it brings in a lot of revenue from its advertisements each year: almost sixty million dollars. Is that enough to convince you?
If not, don’t worry. There’s more. One of the primary features of these campaigns is that you can target a very specific demographic with them. That means one of the key steps of developing yours is to identify your target audience.
Maybe you want to show your products to adult women in their late twenties or their thirties who are thinking of becoming mothers (or already are). Or you could be looking for men in their sixties and seventies who play golf. The possibilities are almost limitless. They have several categories: interests, political affiliation, major life events, recent purchases and behavior, income level, title of job, age, gender, location, level of education, and spoken languages.
Once you figure out who you want in your core audience, you can proceed with development. If you are feeling stuck or like this is overwhelming, you could consider some Facebook ads management services to mitigate the stress on you and your business. After all, this process is quite involved.
Another perk I will discuss here for using this social media site is that the ads here have several different types and templates. You can use a photograph, a video, a slide show, just to name a few. You can even have advertisements show in the messaging app or the stories feature.
Of course, this helps with reaching more people. You also don’t have to limit your creativity – you can use the fonts that you want and whatever elements you think are right. Some of the best utilize multiple mediums like a video and a photograph, for example.
You can set your own budget if you are looking to pursue a campaign on Facebook. They have a relatively low cost per click compared to some other host sites. You can see some of their information here: https://www.facebook.com/business/tools/ads-manager. Having the additional budget means you can boost your marketing and management teams instead!
As the ads run on the site, there is a lot of data collection happening behind the scenes. What is really nice about how the Facebook metrics works is that you can check out these numbers any time you would like. This provides a great base for you and your team to analyze what is going well and what maybe is not as successful.
Some of statistics you can look at are the audience that you are reaching broken down by the categories I mentioned above (while keeping it anonymous, of course), or seeing what actions users take when interacting with the post. These insights can be important in a campaign.
The final benefit I will discuss today is the ability to create a block list. This helps you save money, as you won’t show the ad to an audience that will very clearly not be interested. You can select certain filters. The process is simple.
Is it Worth it?
This should come as no surprise, but I would have to give a resounding yes to this question. Creating a marketing campaign on Facebook has a lot of advantages. For best effectiveness, you may want to consider looking into a team of experts who can help you fine tune your messaging, identify an ideal core audience, and more.
Keep all of this in mind the next time you scroll through Facebook and consider what those clicks could bring to your business!