Getting your website at the top of search engine results can be a difficult task. You want to get as much traffic as possible, but you’re not sure how to get there. SEO can sometimes do the trick, but there are some other steps you can take to drive up your rankings. How are those rankings determined anyway? Here are 5 factors that come into play when it comes to where you show up in search engines.
1. Publishing High-Quality Content
The quality of your blog’s content makes all the difference in the world. You could invest all of your time and energy into make your website look good or use all of the link building services out there, but if your content is filled with typos and no useful information, then your website isn’t going to get higher in search engine rankings. The old methods of focusing on keyword usage don’t work as well as they used to when it comes to increasing ranking.
2. Have A Mobile Version Of Your Website
Not everyone is glued to their desktop or laptop computers like they used to be. It’s important that websites also have mobile-friendly versions that can be viewed on mobile devices and still be formatted properly so that the website is still functional. It does require some intuition in making a mobile-friendly version of your website so consider relying on the experts to take care of this for you.
3. Enhance the User’s Page Experience
The user experience does have a big impact on SEO, so if you don’t pay attention to it, then your user rate will drop off dramatically. It’s important to keep the information up to date and optimizing call-to-action buttons will keep your users engaged in your content, meaning that they’ll remain on the website for much longer.
4. Focus on On-Page Optimization
On-page optimization focuses on what’s going on “behind the scenes” of your content and SEO. Content should be kept at high-quality and updated on a regular basis, as well as the look of your website so that it’s staying up to date on the current trends. This will help your website be found a lot faster in search engines.
5. Having An Internal Link Structure
It needs to be easy for users to navigate your website. If you don’t have a website map that makes it easy for them to follow the links on your page without having to use the browser’s back button, then your site is already set up for failure.
Your links should also be separated into certain major categories. These are links that help users, manage link flow, build a roadmap to specific content topics, and prioritizing the indexing of specific pages.
Of course, this isn’t an exhaustive list of the factors that are taken into consideration when it comes to how your website is ranked. There are many other factors that come into play, such as whether you use paid ads to draw more traffic to your site or not. However, these main factors can definitely play a role in how high your website shows up in the rankings in search engine results.