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Becoming a successful social media influencer takes hard work, consistency, and commitment. This is because your success depends on influencing a large number of potential users and subscribers, and it is not as easy as it may look. However, the thought that brands are now spending billions on influencer marketing is enough motivation to turn your Instagram following into an online business.
It is possible to use your Instagram platform to become successful. How to go about it is the question that we seek to address in this article. We have compiled tips that will help you launch a successful online career as an Instagram influencer.
1. Create an Instagram business account
To become an Instagram influencer, you must start by creating an Instagram Business Account. This account is different from a personal Instagram account as it comes with built-in analytical tools that help you review your followers’ data on engagements and performance metrics. It also gives you access to third-party tools and features that help you grow your followers and increase your feed’s reach and reactions.
2. Find your niche
The most important step when looking to become an Instagram influencer is finding your niche. Pick something that you are passionate about and can’t get bored talking about. Settle for one or two closely related interests, as it works best when you are an expert in an area rather than being a jack of all trades. When you base your niche on your talents and interests, you will attract like-minded people with similar interests that will become dedicated followers. Moreover, finding the right niche will also attract businesses in that particular industry to try and partner with you. These days finding an influencer is equally as easy as it is challenging due to many creators trying to stay trendy and relevant and going into topics they have no interest in. Thanks to influencer marketing platforms like Humanz, Grin, and Upfluence, the process of finding the right influencer for a specific business is relatively more straightforward. They have multiple features and filters that allow companies to search through niches, hashtags, etc., and scale influencers along the way. Hence, with a niche, it becomes easy to gain prominence and quicken your online growth. You can also consider buying Famoid likes to accelerate your online growth.
3. Establish your brand
When you have your niche figured out, your interest genuine, and you have the required knowledge, look for something unique to offer in that field. Focus on your content pillars that you will be creating consistent content on, and grow an Instagram community that loves and trusts what you share. Establishing your brand personality gives your followers a clear image of who you are and the interests you represent.
4. Curate your content
Influencer marketing is more than sharing videos and images. While this is still very important, your Instagram imagery should always be accompanied by high-quality captions and content that adds value to your target audience. This is what helps you connect with your followers in a meaningful way.
Be cohesive and consistent with your content, and make the journey exciting and enjoyable for your followers. Keep the content fresh, posting at least once a day. Studies have shown that posting too often on Instagram decreases engagement per post but gives you more visibility. Choose what works for you.
5. Use hashtags
To drive content discovery on Instagram, use hashtags. Hashtags help people find the content they are interested in faster as a hashtag search feeds you with all posts made with that specific hashtag. Use popular and relevant Instagram hashtags to boost your content visibility and attract potential followers. Instagram will even provide you hashtag suggestions that are trending and related to your niche, depending on the hashtag you type in.
6. Have a media kit
As a social media influencer, you should have a media kit ready to showcase your work, achievements, and personal brand details. This digital portfolio helps prospective clients learn more about you, helping convince them to work with you. Use fonts, images, and color palettes that suit your personal brand identity and stand out from the rest. Your media kit should include:
- Your photo
- Your bio, highlighting your name, location, contact details, interests, personality
- Detailed follower statistics and engagements on social media
- Your previous campaigns and testimonials
Building and growing your Instagram influence is not easy, and there is no guarantee that you can keep it forever once you hack it. It takes consistent work to maintain your influence. Ensure you continuously measure your performance, keep up with the trends, reach out to brands, interact and engage with your followers to keep growing your brand.