The Christmas dust is settling and revealing the conquest Apple made over the weeks leading up to this holiday season. Apple devices recorded the highest new devices activations over this gift giving season.
This report is according to Flurry, the statistics gathering firm owned by Yahoo. Flurry published its findings on Monday, Dec. 28, showing a sizable lead by Apple in a report title, Pha-La-La: A Real Phabulous Holiday. In the period between Dec. 19 to Dec. 25 Apple devices recorded new activation more than any other competing device maker.
Although Apple devices performance went 2.2 percent down compared to 2014, the bulk of the activation has been registered among the large screen iPhones; otherwise known as Phablets. The iPhone 6 and iPhone 6 Plus models.
Next as second best, is Samsung, which recorded 19.8 percent of the new device activation in 2015. You should, however, note, that Samsung improved by 2.1 percent compared to the year 2014. Much of the Samsung devices activation was contributed to the market buoyancy of phablet devices; it appears more people like the idea of using bigger screened smartphones. In 2015, half of Samsung flagship devices releases were extra-large smartphones, so in a way they did deliver on consumer-driven demands.
In third place, is Nokia managing to sell 2 percent of new device activation this year. In fourth and fifth place were LG and Xiaomi with 1.7 percent and 1.5 percent respectively.
When you break down the report, you will see both Apple and Samsung appealed to the current consumer market demand. Apple recorded most sales on the larger 5.5 inch iPhone 6S Plus, which accounted for 12 percent of the full Apple device activation from Dec. 19 to Dec. 25. The increased sales of Apple’s phablets came at the expense of the ‘medium-sized’ 4.7-inch iPhone 6S model that garnered 9 percent of the iOS device activation over the period.
Previously, demand for phablets cannibalized into tablet sales and not for smaller smartphones like it is the case between the iPhone 6S Plus and iPhone 6S. However, these two iPhone models together accounted for 65 percent of all iOS device activation over the one week period. The next best-selling Apple device was the iPad Pro accounting for 14 percent of new device activation.