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Building a Social Media Following for a Sports Blog: 6 Tips


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Sports blogs are very popular and a great way for fans to share their passion for their team or favorite sport. Some sports bloggers have gone on to become some of the most well-known social media personalities, and social media is one of the best ways to promote a sports blog. The only issue is that few people know what needs to be done to gain a following. Let’s take a look at a few tips that will allow you to get a following on social media.

Look at Your Competition

One of the best ways to know how to use social media is to look at other blogs in your niche and see what they’re doing. Look at their Instagram, Twitter, and Facebook pages. See how many times they post and what their posts are like. You can also check out their blog and see how their social media is being integrated. These are all things that will allow you to build a strategy.

Use Twitter Wisely

Twitter is one of the most powerful tools any sports blogger can use. You can use it to comment in real-time on games, post-game videos, or breaking news.

If you manage to mix your content, you could get much more attention by posting videos. These don’t have to be complex either. They could be you commenting on highlights, for instance. Anything that will get people talking will work, and trending events like important games are a great way to get attention if you have something interesting to say.

Have a Strong Presence on YouTube

You also have to make your presence felt on YouTube. Sports are visual, and video is the best format for sports commentary. You can use your YouTube to promote your blog and other social media. You can get more in-depth in your blog posts and attract your most hardcore fans.

Engage in Comment Sections

Speaking of hardcore fans, there is nothing they love more than getting recognized, so get active in the comment sections and engage in debate. People will be more likely to follow someone who cares about the fans.

Make Collaborations with Other Bloggers and Personalities

You should also try to get in contact with other sports channels or blogs. Podcasts are also a good option. If you have some sort of traction on your pages, you could convince some of them to let you make an appearance, a collaboration, or a guest post on their page.

Consider Going Outside of Your Niche

We would also suggest that you broaden your subject matter if possible. For instance, if you’re talking about NBA basketball, then you could start talking about college basketball for instance. You could speak about predictions for the Michigan team in 2021, or even sports betting. You still need to remember your core audience but broadening your subjects could allow you to speak on trending topics or have something to talk about during the off-season.

These are all tips that you can follow if you want to build a social media following for your sports blog. They are things you can start doing today, so don’t waste time and act now.

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