There are billions of websites on the internet so it can be difficult to make yours stand out above the crowd. It can be tough to think of new and effective strategies to increase your website traffic, especially when you’re busy running your business.
There are a lot of components that contribute to the visibility of your site, such as search engine optimization (SEO) and design. Optimizing your website in every aspect will maximize your chances of gaining new visitors and keeping them engaged in your content.
When you’re able to attract more website visitors, you’ll generate more leads and make sales without paying for bigger marketing campaigns or using pushy sales tactics. You can bring new customers to your brand in a natural and authentic way.
Below, we’ve discussed some top ways to increase your website’s traffic.
Monitor Your Traffic Sources
You can lead people to your website from multiple sources, such as social media or email marketing campaigns. Tracking where your website traffic is coming from using a platform like Lunio means you can identify which sources are the most effective.
For example, if you find that the majority of your traffic is coming from your social media channels, you know that your social media efforts are paying off.
Write Guest Posts
Guest blogging is a great way to increase the visibility of your website. Write for other popular websites in your industry and include links to your web pages in your blogs.
By linking your website to other blogs, you can increase the chances of readers clicking through to your product pages or blogs. It also increases your search engine results page (SERP) rankings.
Some websites may let you include a short bio about yourself and your company at the bottom of your guest blog. This is something to inquire about when you pitch your guest post ideas.
Use Email Marketing
Email marketing is a highly effective way to increase website traffic and sales. Collect customer emails and build a list of subscribers before you begin sending weekly email campaigns.
In your emails, you can promote new products or talk about your recent blog posts. Include direct links to your website through the emails to encourage your subscribers to click through to your online content.
Make sure your emails are mobile friendly, as almost half of all email opens are on mobile devices. Three-quarters of people say that they use their mobiles to check their emails more often than their desktop computers.
Use Paid Ads
You can pay for social media ad campaigns or ad space on other websites to promote your own website. You’ll be able to set your ads to appear in front of specific online users to attract those in your target audience.
With pay-per-click (PPC) ads, you can select certain keywords to target a niche group of people, which is ideal when you want to bring more attention to a specific product on your website.