Social media is a powerful tool for connecting and engaging with existing customers. It enables businesses to show their more human side, respond to customer queries timely and efficiently, and establish themselves as experts in their niche.
But social media can also be crucial when it comes to attracting new customers. What’s more, once prospects turn into customers, you can use social media to nurture these newly-established relationships, which leads to deeper connections and, eventually, increased conversion rates.
In this article, we’re discussing 7 strategies for leveraging social media to attract new customers.
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1. Build a Strong Facebook Presence
When it comes to social media, Facebook is definitely the leader. Consider making use of Facebook ads to maximize customer reach. You can also attach an ‘instant form’ that users can access once they click on your ad.
Use analytics to time and target your posts. Dig into your Facebook page’s Insights to find exactly what works for your brand.
When posting on Facebook, make sure to show your human side. For instance, instead of simply asking followers for a thumbs up or thumbs down on new products, ask them to share their opinions. You can also share personal experiences on your blog which gets traffic by posting on your Facebook page.
2. Try Instagram
Instagram is becoming one of the most important social media channels for business marketing, especially if your products are very visually oriented.
Back in 2016, the platform changed its algorithm, and now, instead of being ranked in chronological order, posts are being shown based on presumed interest. As a result, according to research, users don’t see about 70% of the content of people or brands they follow on Instagram. For this reason, consistency and engagement are more important than ever. If you want to remain visible on your followers’ feeds, you need to persuade Instagram that your posts are valuable and interesting.
This can be very time-consuming, which is why you should consider using an Instagram automation tool. Using an Instagram feed planner will speed up and streamline your workflow by helping you schedule posts in advance, making you more efficient and productive.
3. Leverage LinkedIn
If you are a B2B company or entrepreneur, LinkedIn is the perfect place to attract new clients. With more than 350 million members, this platform allows you to build a powerful network and build relationships with professionals around the world.
You can use LinkedIn to distribute your content to a wide audience of professionals, access decision-makers directly, and drive traffic to your website or blog. Most importantly, LinkedIn allows you to generate more leads – studies have shown that it is about 270% more effective for lead generation than Twitter or Facebook.
With a professional-looking profile, a solid lead generation plan, and a good LinkedIn automation tool, you can start to fill your sales funnel with your ideal customers.
4. Keep Engagement High
There’s no better place to interact and engage with your audience than social media. Why? Because social media networks have very active user bases:
On average, users spend nearly 145 minutes per day on social platforms.
During Q3 of 2020, Facebook had more than 1.80 billion daily active users.
On TikTok, accounts with fewer than 1,000 followers have an average engagement rate of 9.3%.
LinkedIn has 675 million monthly active users around the world.
This is good news because, based on these numbers, you can rest assured that there will always be someone ready to engage with your Facebook posts, IG stories, or tweets.
Be sure to monitor relevant hashtags and keywords being used on social media. You can use special social mention tools to track various words or phrases related to your industry or business, such as your company name, your competitors’ company names, or keywords related to common pain points among your target customers. Then, you can respond by offering helpful advice, especially if users are having an issue with one of your competitors.
5. Provide Excellent Customer Support
In today’s digitalized world, everything revolves around experiences, and customer service can make a big difference in customer acquisition. Research has found that 70% of buying experiences are based on how customers feel and more than 70% of customers will share a positive experience with a brand, promoting that brand for free. In addition, customers are four times more likely to buy from a competitor if the problem is in your service.
So, how can you leverage social media to strengthen your customer service? The key is to respond quickly and be easily accessible. Customers’ needs might arise at any time, which is why it is important to provide 24/7 service.
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6. Run Giveaways and Contests
Did you know that nearly 35% of new customers are acquired through giveaways and contests?
Running giveaways and contests is an excellent way to expand your customer base in no time.
Contests and giveaways are also a great way to collect the email addresses of prospective leads, which can be helpful for future filtering and targeting. In addition, contests and giveaways can help you increase brand awareness and improve brand image.
And the best part is contests and giveaways are free (or very inexpensive) to create and host, you have nothing to lose!
7. Work with Influencers
Want to attract the attention of prospects and turn them into buying customers? Leverage social media influencers. Here are some numbers that illustrate the power of influencer marketing:
Six in 10 teenagers follow advice from influencers.
30% of customers are more likely to make a purchase when recommended by a non-celebrity.
More than 70% of marketers say that the quality of traffic and customers generated from collaboration with influencers is better than any other ad format. Every $1 spent on influencer marketing has a return on investment of $5.7.
The aim of partnering with influencers is for each party to attract new customers from the other’s audience. Influencer marketing can be done with social media influencers, opinion leaders, and micro-influencers, as long as their interests are aligned with your brand.
Social media is a powerful tool and when used along with these 7 tips, it can become an efficient framework for customer acquisition.
If you take the time to create platform-specific marketing strategies, your business is sure to reap the benefits of using social media.