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How to Use TikTok to Increase Brand Awareness?


The popularity of TikTok is on the rise and many businesses have leveraged this platform to gain popularity in order to expand their customer base. It’s not that hard to increase brand awareness on TikTok due to the way its algorithm works. Although many businesses also take advantage of the TikTok growth service tools to increase their followers organically and quickly, it’s also important to use the right marketing strategies alongside.

Therefore, in this article, we have listed the different ways to use TikTok to help you increase brand awareness. Read below!

Cross-Promote Your Social Media Accounts

Make Use Of Paid Ads
TikTok, like Facebook and Instagram, allows users to promote their businesses through paid advertising choices. Various brands, regardless of size, use paid advertisements to help spread the word about their products. The minimum advertising campaign for this social media network, however, is USD$500. Furthermore, the ad group budget is USD$50, which means that if you go below that amount, the portal will not be able to play your advertising.
However if you feel this is way over your budget, you can always consider cheaper options like this website. This is a different strategy than paid ads, but it can help you increase your engagement rate, therefore getting more organic engagement.

This strategy doesn’t even require you to spend a single penny in order to expand your following on different social media accounts, including TikTok.

For instance, if you have a considerable number of followers on Instagram, you can ask them to follow you on TikTok.

This could be done by either sharing a funny or creative video on your official Instagram page that will automatically lead your followers to your TikTok account or in case you want to spend some money for followers, you can always do a contest or giveaway with main entrance rule to follow you on TikTok.

Collaborate with TikTok Influencers

TikTok influencers are a great way for you to expand your audience as they have the authority to influence their followers.

However, it’s vital to consider that you shouldn’t collaborate with any influencer. Instead, an influencer with the same niche as yours will help you elevate the engagement rate drastically.

Hence, you should do your proper research and DM them to ask for promoting your brand. This could be done by either sending a free product to them in exchange for promoting it, or by paying them some money to speak about your brand on their account.

Encourage User-Generated Content

User-generated content can work wonders for your business, and the huge plus of this technique is that you don’t have to pay for it because your customers will be creating the content for you.

You may have seen Nike on TikTok promoting their customers’ videos of dancing to trending sounds while wearing Nike shoes. This captures the attention of others and lures them into making a purchase.

You can also do the same for your business. You simply need to start a hashtag challenge and ask your customers to make their videos while using your product or service.

You will be amazed by the flow of new customers to your business.    

Be Yourself

You surely don’t want to post videos like other brands, as this won’t get you new followers and any attention from the audience.

It’s essential to come up with your own ideas and be as creative and genuine as possible. It also doesn’t mean that you have to be all-salesy and serious.

Be goofy, funny, and reckless, and maybe take your audience behind the scenes of your business. Create your own TikTok sounds, and you never know, you may be going viral the very next day.

Lastly, you should regularly keep posting awesome videos for your brand as this will give the audience more to engage with, and therefore, more chances of spreading your videos all over social media.

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