Meka Uganda; Alumni of DEMO Africa, Helps the Ugandan Seller & Buyer Transact Wisely
The DEMO Africa event is scheduled to take place on the September 22-26, 2014 in Lagos, Nigeria. Innov8tiv Magazine is endeavoring to showcase some of the startups and developers that debuted at the past DEMO Africa events and used it as a launch pad to reach new heights of success.
One such startup is Meka Uganda: a pioneer and contemporary website and mobile service established in Uganda geared at putting the Ugandan vendors online and getting out information about their products straight to the buyers and potential buyers without the conventional bottle-necks involved. It does this at no sweat at all to the vendors, since they don’t have to worry about setting up a website and dealing with the “techwiz” logistics of running an online marketing. Essentially Meka Uganda serves as a free advertisement to the Ugandan sellers.
On the other hand, buyers as well enjoy the services of Meka Uganda in the following ways:
- No more time wastage moving from one store to another looking for that ideal item or service you want.
- Buyers no longer taken advantage of or cheated since they had no prior knowledge of just how much a product cost at the next store.
- Buyers obtain free and unbiased product information quickly hence enabling them make wise consumer choice that are not coerced by misleading advertisements.
- Buyers can obtain all this information at the comfort of their own mobile phone or computers before they make a decision of what, where and at which price to buy the product they are looking for.
To sum it up Meka Uganda, benefits both the seller and the vendor by enabling them to by-pass the conventional “bottle-necks” in the consumer market that exploit lack of good consumer knowledge and vendors lack of use on proper advertisement mediums. As we all know, no seller can pass out the opportunity for free and easy publicity, while the buyers are always cautious about being cheated and taken advantage of because they lack access to the full market knowledge.
MEKA platform utilizes its website, SMS-based services and smartphone apps to reach out to its users. Considering that Uganda has a huge number of mobile phone users, the number of audience a Ugandan vendor is able to reach out to via MEKA Uganda is quite large.