WhatsApp Status stories allow you to share texts, photos, videos, and animated GIFs that disappears after 24-hours. The feature has become effective and efficient these days when you want to pass across a message to as much of your contacts as possible. You don’t have to send the message individually to every and each partner.
Well, it turns out that WhatsApp (the Facebook-owned) social media site is going to introduce some advertisement in between the Status stories. The serving of ads in the Status comes against a backdrop of the $ 0.99 WhatsApp used to charge users annually for use of the messaging app.
To monetize their effort, WhatsApp launched the WhatsApp for Business platform, which puts brands and companies in direct contact with their customers. It now appears WhatsApp has might go to the next level of putting ads inside the videos you are watching; like what Facebook has done.
The rumors that Facebook is looking at ways of inserting ads on WhatsApp Stories started flying around at the end of last month. The rumors were pointing the company will begin trials on WhatsApp of iOS, and the most recent rumor (one that led to the writing of this article) indicate that the ads feature will begin with WhatsApp for Android.
“WhatsApp beta for Android 2.18.305: WhatsApp is implementing in this version ads for Status. They are not visible yet and the feature will be enabled in future,” said WABetaInfo, a fan-site dedicated at talking matters WhatsApp features.
Earlier media reports seem to indicated that the new Facebook-powered ad system will be aimed at helping users appreciate. The rumors started way earlier than that; when Facebook acquired WhatsApp.
However, WhatsApp as a company remains tight-lipped on the matter, and there was no official communication about the ads in the videos from them at the time of writing this post. It has been reported that Facebook CEO, Mark Zuckerberg’s aggressive push to monetize from WhatsApp has forced social media platform co-founders to resign from the company.
One of the co-founders, Brian Acton during an interview with Forbes said Zuckerberg was in a rush to monetize the platform; “Targetted advertising is what makes me unhappy,” lamented Acton.
WhatsApp can now boast of having more users.5 billion users, which is more than the 1 billion it had when Facebook acquired it for $19 million. From whichever point you look at it, if WhatsApp were to carry targetted ads, it stands a good chance of racking in a lot of money from marketers.