Instagram was initially thought of as an app used to share images just for fun, like an easier-to-use the option of Facebook. Social media marketing has quickly changed that notion and Instagram is now a booming marketplace. People use Instagram whenever they have any little free time, their mind itches to get online. Now we could bore you with numbers, but why state the obvious again in a mathematical form? Instagram has a reach in social media marketing that most other methods do not that is undeniable. That brings us to you, the one trying to make the most of this tool to get ahead.
Whether you are a huge brand that is already established or a struggling small-time influencer we want you to make the most of this app to make your brand successful, which is why we have decided to give you a few tips through which you can get more real Instagram followers, they are:
1. Optimize Your Profile Description For Search
With the new changes on Instagram, people will be able to search via keywords, which is a huge leap for businesses and influencers in terms of exposure. You can optimize your profile by putting keywords in your bio that help target the right audience for your brand. Previously it was limited to the use of hashtags but with the new features, people can find posts and profiles that have the same word in them. Instagram uses analytics to provide the most relevant content in the search results, so it is a good plan to optimize your profile in a way that will help you gain exposure.
2. Collaborate With Micro-Influencers
Micro-influencers have a deeper bond with their community as they are not yet completely swamped by fan mail. They offer the best combination of engagement and reach that can help your brand gain prestige. You won’t have to struggle for their attention as micro-influencers are more trusted than huge companies. You can buy real Instagram followers but they can’t be the audience you market to. For that, you need to tap into an organic audience, and collaborations with micro-influencers help you do that. Micro-influencers have a loyal following that has been with them since the beginning so that audience is more likely to have faith in your brand than any other.
3. Create Longer Captions For Posts
Another benefit of the keyword search is that it can find those words in longer captions too. While Instagram is still primarily about well-edited, aesthetic photos, captions play a huge role in audience retention. When you have had a following for a long time, it is very easy for your Instagram followers to get slightly bored of your content. Captions help maintain the engagement and show the audience a much more genuine side of yours. Today the average caption length is 65-70 words, as influencers and brands are taking advantage of the new keyword search feature to make their profile more relevant to the audience.
4. Create Reels And Igtv Series
If you are not taking advantage of these features yet, you are missing out on a huge chunk of potential Instagram followers. While many sites can help you buy real Instagram followers when your goal is to increase engagement with an organic audience your content matters too. Reels are 30-second clippings that can attract a lot of people as there are many not taking advantage of it. Creating an IGTV series is also an excellent idea to cast the net wider in for a larger audience. Think about what content your audience would find interesting in both these short and long forms of videos. You can also compare performance analytics on your posts to see which is succeeding the most to bring you, new followers.
5. Bond With Your Audience
Bonding with your audience is not limited to communication any more. A lot of influencers and businesses are taking positive steps to rectify where they lack and improve their content making it more accessible to their audience. Instagram has come up with auto-subtitles in 16 languages for IGTV. You can use it so that people can watch your videos even without audio. Taking a stand for social causes also shows a humane side to your brand making it resonate with more people. You can increase your followers by showing them your flaws and shortcomings, making it easy for them to relate to you.
Getting more Instagram followers is only possible by multi-tasking and creating a well-balanced schedule that is the right combination of content creation and promoting your business. You can’t be pushy, it will just drive your audience away. While initially, you can buy real Instagram followers, your eventual goal must be to target an organic audience that will drive up your revenue. The option to buy real Instagram followers is only good for those who have a very less amount of followers to their name and wish to gain the trust of people, increasing their business very quickly.
The above tips give you an idea of what to do when you want to reach new audiences. Don’t spend your precious time wondering what to do now, we have made the task easier for you so that you can succeed in your quest. Just get started somewhere and you will figure out the rest as you go.